Wendy Maynard

Powerhouse Marketing With Persuasive Postcards

Copyright 2006 Marketing Maven The lowly postcard…it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll... Read >

Attract More Customers With the Magic of Marketing

Copyright 2006 Marketing Maven To start seeing remarkable success, you must make time for marketing. Many people tend to make their marketing a low priority. Instead of including it as a part of your weekly routine, you may find yourself scrambling to ... Read >

Drill Down Deep: How a Niche Draws 'Em In

Copyright 2005 Kinesis, Inc. You may think marketing your business to the widest possible pool – trying to be all things to all people – is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract cus... Read >

Your Diamond Mine: The Lifetime Value of Your Customers

Copyright 2005 Kinesis, Inc. In the early 1900s, Reverend Russell Conwell - founder of Temple University - gave a popular speech called "Acres of Diamonds." In it, he said: "Your diamonds are not in far distant mountains or in yonder seas. They are ... Read >

Seminar Secrets: Beyond Working the Room

Copyright 2005 Kinesis, Inc. When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? No? Then, here are some powerful suggestions to make your next event a moneymaking endeavor: 1. Get Busin... Read >

Overwhelmed by the Daily Deluge of E-mail?

Copyright © 2005 Kinesis, Inc. Part of being an effective marketer is being an effective time manager. The little time suckers in our workday can collectively add up to a LOT of time taken away from our core functions and billable work. One of the bigg... Read >

Outsourcing Marketing, Design

The current economy is causing most companies to tighten their belts. With limited staffing and a restricted budget, how do you continue to promote your business? The simple solution is the occasional or ongoing use of outside resources such as graphic de... Read >

Attract Your Dream Customer

Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who are a good ... Read >

Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the Internet. Most smooth animations on websites and in banner ads, short films, and presentations are built in Flash. Macromedia Flash is a powerful and adaptable software program. It ena... Read >

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. In the same way, marketing mate... Read >

How Non-profit Organizations Can Benefit

More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. Once your site is up, your organizatio... Read >